According to the Nation Retail Association, Retail Crime such as shoplifting, robbery and vandalism costs Australian businesses around $9 billion a year. It is estimated that less than 20% of retail crime is reported to the authorities so the true impact on consumers could be much higher. Retail Crime affects all of us because every incident erodes profits for businesses which means higher costs for consumers.
Shoplifting is one of the more frustrating issues that retailers are confronted with and can be difficult to navigate. Not only does it endanger staff and reduces the appeal of our retail precincts to customers shopping in-person, but even minor offences can cause significant loss of time and money to the business owner. Dealing with security, the thieves if caught red-handed and the authorities is time wasted working to secure property that is rightfully yours.
The use of CCTV cameras in a retail store has many benefits including discouraging thieves from entering, requiring security guards, loosing inventory without knowing it is being taken, and reducing financial losses. Anyone intending to steal from your store will be much less inclined to shoplift if they see CCTV cameras installed, and if someone does then you have the video footage to prove it. Security footage can be monitored inhouse to stop a thief before they leave the store, and it can also be recorded for later analysis to help identify a thief for prosecution.
A retail security system with CCTV cameras offers constant surveillance of your store even when it is closed. Retail premises are often targeted after-hours, as thieves think there is less chance of being caught. But with infrared night vision security cameras you have constant video surveillance even when it is dark. This means that your store can be monitored 24/7, allowing you to notify authorities sooner, ensuring less damage is caused, property is returned more quickly and the criminals are more often caught in the act.
Employee theft is another concern for retail owners and a harder one to monitor. The presence of CCTV cameras at key positions within your store like at the cash registers, in the stock rooms and office spaces, can deter any internal theft from employees. CCTV cameras can also be used to improve customer service. Staff interactions with customers can be reviewed and then appropriate training or education can be offered to increase customer satisfaction and sales outcomes. It also provides peace of mind if there are customer complaints, as footage can be reviewed and provided if there are any false claims.
To have an effective retail security system requires careful planning and strategic camera placement, and Geelong Digital Security are experts at CCTV camera installation and monitoring. If you would like more information or a free quote for a retail security system with CCTV cameras, please contact us or call us on 0417 384 787.